Marketing Assistant

Overall Objective

To support the Senior Marketing Coordinator (SMC) in maintaining and developing Wire Belt’s business through the active promotion of all marketing functions.
Assist the SMC in executing the marketing plan to meet company objectives by providing administrative support in compiling the statistical and data analytic reports for marketing activity performance. Also, making suggestions for improvements to expand awareness of the company brand, products, and services to successfully meet Wire Belt Group and company goals and objectives.
Provide administrative support to the SMC in marketing areas such as advertising, research, sales, and customer service. Also, deliver outstanding internal and external customer service in line with Wire Belt’s Mission, Vision and Values.
Develop a career path within Marketing – via Learning & Development / Apprenticeship option.

Main Role & Responsibilities

Support the SMC with the organisation and planning of exhibitions, virtual marketing, events, customer training, presentations etc.

Provide analytical data / KPI updates to report on the performance of the website, social media accounts, email campaigns and other marketing activity. Also, suggest improvements to increase audience engagement.

Assist in the execution of social media campaigns.

Perform content updates to website, and social media channels.

Provide administrative support in the maintenance of administrative systems that marketing has an active involvement. (ERM data base, Call Off Stock, New Customer Tracking, Complaints and Process Improvements Reports, ERM data base forms, etc.)

Manage ERM database entries to ensure correct reporting.

Manage stock of product samples, literature, exhibition/demo conveyors.

Prepare documentation and marketing material to distribute to customers, distributors, and external sales staff.

Produce reports from information received relating to customer perception; complaint and PIR data, customer survey results, customer feedback results. Present in report format to aid monitoring and continuous improvement.

Ensure all marketing activity is carried out to current legislation, regulations and codes of practice including GDPR.

Continually exploring new marketing ideas and tools to promote the company, its products, and services.

Assist colleagues to develop tools and systems that deliver increasing levels of customer service and profitable sales.

Develop relationships with the Wire Belt team to build team spirit and support the SMC to deliver internal marketing initiatives and promote organisational culture.

Evaluate own workload and activity, agree priorities with the SMC.

Flexibility – you should expect to work the hours required to achieve business goals, which may include working away to attend exhibitions and meetings, necessitating overnight stays and weekend working.